Retailers lose 6.5% of their revenues due to a lack of omnichannel readiness and siloed systems that hamper any effort to gain real-time inventory visibility or a single view of the customer.
SAP Customer Activity Repository has been designed to address this by collecting all the transactional data previously spread over multiple independent applications and storing them in one single place to revolutionize the way brands engage with their customers.
Collects, cleanses, and centralizes cross-channel customer, sales, and inventory related data in real time and prepares it for consumption by other applications.
Generates insights to prepare, plan, and develop promotions, assortments, and programs that boost market share and sales.
Provides a single view to analyze how much is left of each item to react swiftly to changes in demand and have the right products in the right place to meet demand.
Offers a consolidated view of customers from all channels by combining data from POS, purchase transactions, social networks and other sources.
Analyze sales and inventory across channels on SAP HANA directly – without setting up business warehouses.
Access one pool of data from various applications - reducing complexity, cutting costs, and eliminating data redundancy.
Leverage a consolidated pool of POS data, customer transactions, sales information, and return transactions across channels in one place for better analysis.
Gain visibility to performance & analytics across organizational units, and base every plan and execution step on a common data foundation.
Detect and visualize out-of shelf situations in the stores when they happen in real time and take immediate actions to prevent further lost sales.
Gain real-time views of inventory quantities across multiple channels to take action on opportunities that create the most profitable outcome.
By collecting, cleansing, and centralizing all
customer-related data across all channels in
real time, SAP CAR makes data ready for
consumption by other applications without the need for additional aggregation and transformation.
Applications for retail assortment planning, demand planning, replenishment, and markdown optimization can be configured to consume SAP Customer Activity Repository as their single source of truth. This helps brands to break free of their current operating siloes, and take advantage of a unified platform for all multichannel retail planning and analytic decision making.
As a result, you can create highly accurate demand and trend forecasts, access real-time inventory data, and offer customers a consistent, personalized brand experience across all channels. Here are a few examples of analytics retailers can gain with SAP CAR:
Interested in SAP CAR? Talk to one of our experts and we will show how you can leverage SAP CAR to to get closer to your customers.