In this white paper, we look at the growing need for a better forecasting plan and how sentiment analysis helps to achieve this by leveraging big data
Sentiment Analysis delves into social data by going beyond commonly used Social KPIs such as number of mentions and followers. A part of social analytics, it processes words on social media platforms such as Twitter and Facebook to identify and understand consumer emotions and views towards brands or topics.
Our white paper outlines how fashion businesses can use customer sentiment to anticipate outcomes, whether it is a new product introduction or a marketing campaign. In it, you will learn about the growing need for a better forecasting plan to counteract increasing consumer demands and how sentiment analysis helps to achieve this by leveraging big data.