Missguided is a UK-based multi-channel retailer selling clothes aimed at 16-35 year-old women. With an experimental approach, the fast-growing UK retailer is one of the world’s most exciting young fashion brands and follows a principle of rapid fashion, introducing masses of new styles every week.
Founded in 2009, the company's has experienced rapid growth, shipping to 180 countries worldwide with wholesale presence on ASOS, Zalando, Nordstrom, and Namshi, including concessions in Selfridges throughout the UK.
Missguided was looking to expand the business into different markets including establishing a presence in top shopping centers and high streets across the UK. Moving from a niche online player to a global fashion brand was a challenge and the brand realized that they needed to be as radical with their approach to tech as they were with their clothing.
With a tight timeline set to open its first brick-and-mortar store in London, the company was on the search for a scalable system to support their meteoric growth and entrepreneurial spirit.
With that in mind, the technologies selected were SAP® Fashion Management, the attune Fashion Suite™ to accelerate its implementation, and SAP® Customer Activity Repository (CAR) to bring Missguided’s retail, wholesale and
Following an aggressive approach to launch its first store and officially begin its journey from an online-only to omnichannel Fashion Company, the company successful launched its retail store on SAP FMS, along with SAP CAR, a real-time repository for multichannel retail data, within 5 months.
Missguided talks about their SAP journey and how the solution is helping them run their business better.
SAP Fashion Management, SAP Customer Activity Repository