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An attune Case Study
Life is Good Spreads Optimism With attune

About Life is Good

From humble beginnings of selling optimistic T-shirts and hats in the streets of Boston in 1994, Life is Good is a New England-based apparel & accessories wholesaler, retailer & lifestyle brand supplying products to approximately 4500 retail stores in all 50 states in the United States as well as in 30 other countries worldwide. In addition, the company operates five retail stores and a successful online direct-to-consumer business.


Business Challenges

Life is Good experienced rapid growth of its clothing and accessories business in the U.S and Globally.

Legacy systems

Retiring a legacy system that hindered future growth
Manual processes

Replacement of manual processes in the warehouse & business office operations
Lack of visibility
Increasing visibility and accuracy across the organization

The Solution

attune assisted the Life is Good team with the rollout of SAP Apparel and Footwear solution (SAP AFS). The implementation took just 24 weeks – from planning to the go-live date – enabling Life is good to meet peak seasonal demand for its wholesale and online businesses, resulting in a record shipment of products that year.

Ability to drive better multi-channel decision-making by getting to a place where data was consistent across all platforms

Streamline reporting by reducing redundancies caused by multiple system processes

Free up resources for more meaningful work

Manage data conversion, development and program management of the overall global project

Spreading Optimism

The Life is Good company talks about their SAP journey and how the solution is helping them run their business better.

In the news

attune has been a great partner. They’re not just consultants. If we need something or if we have a problem, it doesn’t matter where they are; they are here the next day to help out with any issues.
Kevin Scheeler
Director of Technology, Life is Good


  • Improvement of qualitative indicators: increase in customer satisfaction, higher inventory visibility and accuracy, better performance measurements

A scalable solution to support growth at Life is Good

Reduction in the need for temporary hires by 90% and improving fulfillment time

‘One version of the truth’ with integrated processes throughout the organization