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Driving multi-channel decision-making with SAP Apparel and Footwear Solution

About Life is Good

Life is Good is a New England-based apparel & accessories wholesaler, retailer & lifestyle brand known for its simplistic and humorous style. The  company was initiated by  two brothers who sold optimistic T-shirts on the the streets of Boston in 1994 with a goal of spreading positivity.

From humble beginnings, Life is Good is now a large-scale business supplying products to approximately 4500 retail stores in all 50 states in the United States as well as in 30 other countries worldwide. In addition, the company operates five retail stores and a successful online direct-to-consumer business.

The Challenge:

Getting SAP off the ground was challenging due to lack of buy-in from users based on their previous ERP experience. Nevertheless, the company was set on investing in an enhanced technical infrastructure and redefine business processes to specifically overcome the following challenges:

  • Retiring a legacy system that hindered future growth
  • Replacement of manual processes in the warehouse & business office operations
  • Increasing visibility and accuracy across the organization

Key Objectives

attune assisted the Life is Good team with the rollout of SAP Apparel and Footwear Solution (SAP AFS). The implementation took just 24 weeks – from planning to the go-live date – enabling Life is good to meet peak seasonal demand for its wholesale and online businesses, resulting in a record shipment of products that year.
  • Ability to drive better multi-channel decision-making by getting to a place where data was consistent across all platforms
  • Streamline reporting by reducing redundancies caused by multiple system processes
  • Manage data conversion, development and program management of the overall global project
  • Free up resources for more value adding tasks and optimize processes to save time and costs

Spreading Optimism

The Life is Good company talks about their SAP journey and how the solution is helping them run their business better.

In The News


Business Benefits/Goals:

  • Consistency and quality of business information to guide decision-making and reduce overall supply chain costs
  • Respond quickly and effectively to challenges and growth opportunities with efficient, harmonized processes that span business division
  • Optimize RM inventories and centralize procurement processes - all re-aligned with industry best practices
  • Improve FI month end-closing lead times with real time logistics movements updated in FI module
  • Leverage powerful reporting capabilities to perform root cause analyse



Over $ 100M

Line of Business


SAP Solutions

SAP Apparel and Footwear Solution 

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