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Boosting Sales & Online Shopping with SAP Hybris B2C Commerce

About Li-Ning 

Li-Ning is a leading Chinese sports brand providing a variety of sports goods including, footwear, apparel, equipment and accessories for professional and leisure purposes. Established 30 years ago, the brand is driven by the boundless potential of the human body and explores the tension between past and future, and flexibility and strength. 

Headquartered in Beijing, China, Li-Ning has over 6800 stores across the nation and over 6300 points of sale in China alone. 

The Challenge:

Managing inventory across 6,100 stores is no easy task. One of the main challenges Li-Ning faced was a lack of integration between online and offline stock - which resulted in low inventory turnover and out-of-stock issues. Li-Ning also faced the following challenges:

  • Lack of integration among channels hindered optimum inventory planning and replenishment processes
  • Lack of inventory visibility across online and offline channels resulted in stock-outs and inefficient supply planning according to demand
  • Inability to meet consumer demand in case of stock-outs by transferring stock from other stores and warehouses via online-to-offline (O2O) capabilities

Solution Highlights:

To solve this challenge, the enterprise opted for the SAP Hybris B2C Commerce suite. With support from attune Consulting, a technology partner specializing in the fashion and lifestyle industry, the solution first went live in a number of stores within just four months to help the company achieve the following objectives:
  • Integrate all sales terminals at retail stores across China for an enhanced customer experience
  • Adapt business model and sales strategy to meet changing consumer behavior
  • Improve inventory turnover, replenishment efficiency and reduce operating costs
  • Provide greater support for customized orders to increase customer satisfaction

Business Benefits/Goals:

  • Implemented online-to-offline (O2O) capabilities through which online orders are instantly sent to physical stores and warehouses for a more efficient order fulfillment process and enhanced customer satisfaction
  • Made delivery information available for customers so that they can place an order using a mobile device and track it via SMS notifications— even if the product is out-of-stock at the store
  • Rolled out order management services for SAP Hybris Commerce to facilitate efficient order fulfillment from other stores and warehouses



Over $1.6B

Line of Business

Sports Goods & Shoes

SAP Solutions

SAP Hybris B2C Commerce suite

Li Ning
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