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An attune Case Study
Li-Ning: Boosting Sales with
SAP Hybris B2C Commerce

About Li-Ning

Li-Ning is one of the leading sports brand companies in China, providing sporting goods including footwear, apparel, equipment and accessories for professional and leisure purposes. Headquartered in Beijing, China, Li-Ning has over 6100 stores across the nation.

Business Challenges

Managing inventory across 6,100 stores is no easy task. One of the main challenges Li-Ning faced was a lack of integration between online and offline stock - which resulted in low inventory turnover and out-of-stock issues.

Low Inventory Turnover

Lack of integration among channels hindered optimum inventory planning and replenishment processes.
Increased Stock-outs

Lack of inventory visibility across online and offline channels resulted in stock-outs and inefficient supply planning according to demand.
Lack of Order Fulfillment

Inability to meet consumer demand in case of stock-outs by transferring stock from other stores and warehouses via online-to-offline (O2O) capabilities.


To solve this challenge, the enterprise opted for the SAP Hybris B2C Commerce suite.

With support from attune Consulting, a technology partner specializing in the fashion and lifestyle industry, the solution first went live in a number of stores within just four months to help the company achieve the following objectives:

Integrate all sales terminals at retail stores across China for an enhanced customer experience

Adapt business model and sales strategy to meet changing consumer behavior

Provide greater support for customized orders

Improve inventory turnover and replenishment efficiency and reduce operating costs

In the past, it was challenging for us to obtain accurate information on product availability. With the help of SAP Hybris B2C Commerce and attune Consulting, we have integrated online and offline stores. This has helped us to boost sales and provide a stable platform to scale our operations

Michael Zhu
Chief Director of IT, Li-Ning Company Limited

Benefits & Resolution

Implemented online-to-offline (O2O) capabilities through which online orders are instantly sent to physical stores and warehouses for a more efficient order fulfillment process and enhanced customer satisfaction.

Introduced SMS notifications with delivery information for customers so that customers can place an order using a tablet and track it via SMS notifications— even if the product is out of stock at the store

Rolled out order management services for SAP Hybris Commerce to facilitate efficient order fulfillment from other stores and warehouses