Li-Ning is a leading Chinese sports brand providing a variety of sports goods including, footwear, apparel, equipment and accessories for professional and leisure purposes. Established 30 years ago, the brand is driven by the boundless potential of the human body and explores the tension between past and future, and flexibility and strength.
Headquartered in Beijing, China, Li-Ning has over 6800 stores across the nation and over 6300 points of sale in China alone.
Managing inventory across 6,100 stores is no easy task. One of the main challenges Li-Ning faced was a lack of integration between online and offline stock - which resulted in low inventory turnover and out-of-stock issues. Li-Ning also faced the following challenges:
Sports Goods & Shoes
SAP Hybris B2C Commerce suite