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Honey Lady Achieves an Ambitious Business Transformation with SAP by Standardizing an Integrated Software Solution

About Honey Lady 

Having begun as a home industry in 1977 with just 5 sewing machines and 10 people, the company’s founder and CEO Tonny Permana initially ventured into manufacturing bras for their own brands in Jakarta. Today, the company manufactures for global brands such as Victoria’s Secret, JC Penny, Macy’s and Khol’s, with main export markets in Europe and the Americas.

As one of the leading intimate apparel manufactures in Indonesia, Honey Lady has over 30+ years of experience in manufacturing intimate apparel. Honey Lady is also one of the first industry leaders to live with SAP AFS in Indonesia.

The Challenge:

Life is Good experienced rapid growth of its clothing and accessories business in the U.S and globally.

  • Home grown and siloed legacy systems with minimal integration among business functions
  • Lack of structured process controls for effective process optimization
  • Critical business information remained in spreadsheet based solutions, resulting in poor visibility for strategic planning
  • The need for a framework to accurately execute product costing and profitability analysis
  • Lack of adherence to industry best practices to ensure standardization in processes
  • Data had to be manually entered for FI GL, which was maintained in a separate legacy system, resulting in data inconsistencies between FI and logistics

Key Objectives

attune’s structured collaborative approach helped the organization to successfully implement the solution within a period of 10 months
  • Standardizing an integrated software solution to support operations for further rapid growth
  • Support Honey Lady’s new business model based on changes to the existing enterprise structure
  • Develop one integrated system across the group’s manufacturing companies to ensure data consistency across all functions
  • Facilitate re-structuring of the organization’s processes to grant a higher-level of visibility and control

Solution Highlights:

  • Deployment of an interface to Honey Lady’s shop floor tracking solution to track sewing operations
  • Development of a barcode scanning solution for FG warehouse operations, supported by hand held PDA’s for delivery and commercial invoice creation
  • Provision of a highly-effective automation tool for all master data using attune’s Master Data Accelerator
  • Creation of multi-level bill of material (manufacturing) by leveraging the automation tool feature
  • Optimization and control of raw material warehouse operations through the creation of a customized solution for automated generation of cutting/sewing pick list with goods issuance to production shop floor
  • Development of a customized purchasing workbench to facilitate and automate Honey Lady’s specific purchasing scenarios
  • Development of an ERP environment with global access, supported by the latest Microsoft platforms with features including Microsoft Hyper-V 2012, Microsoft Windows Server 2012 and Microsoft SQL 2012

Business Benefits/Goals:

  • Consistency and quality of business information to guide decision-making and reduce overall supply chain costs
  • Respond quickly and effectively to challenges and growth opportunities with efficient, harmonized processes that span business division
  • Optimize RM inventories and centralize procurement processes - all re-aligned with industry best practices
  • Improve FI month end-closing lead times with real time logistics movements updated in FI module
  • Leverage powerful reporting capabilities to perform root cause analyse



Over $1.4B

Line of Business

Intimate Apparel

SAP Solutions

SAP Apparel and Footwear Solution 

Honey Lady
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