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Crocs White-2

Reaching Greater Heights Across The Globe Through The Integration of Several Disparate Systems

About Crocs

Crocs, Inc is a world leader in innovative casual footwear for men, women and children. The company strives to embrace the uniqueness in everyone with their colorful footwear that embraces the concept of simple style, modern comfort and value.

Crocs' original product were The Classic Clogs which was unique in its appearance and took the world by storm. Now, the company offers several distinct shoe collections with more than 300 four-season footwear styles. Since its inception in 2002, Crocs has sold more than 300 million pairs of shoes in more than 90 countries around the world. 

The Challenge:

Following the record growth of the company across multiple regions, Crocs realized that their current legacy systems couldn’t keep up to support its future growth. Some of the challenges faced by the business:

  • Multiple versions of legacy systems that slowed down business transaction rates
  • Multitude of customized systems that could not sustain the company’s success across multiple regions
  • Basic functions taking significant resources, time, and toll on the company

Solution Highlights:

To support its growth trajectory, Crocs teamed up with attune to implement SAP Apparel and Footwear Solution (SAP AFS) to capture data and turn it into something meaningful – while integrating it with several disparate systems. In addition, attune assisted with developing the global blueprint and roll-out plan. Some of the main objectives were:
  • Ability to drive better multi-channel decision-making by getting to a place where data was consistent across all platforms
  • Streamline reporting by reducing redundancies caused by multiple system processes
  • Manage data conversion, development and program management of the overall global project
  • Free up resources for more value adding tasks and optimize processes to save time and costs
  • The global rollout was carried out successfully – across 32 countries, in 15 languages, 23 currencies and with 1,400 users. There was no downtime, and all locations reported a smooth implementation across all other geographies to pave the way for greater global visibility into the business at an enterprise level
  • To support adoption practices for the program, business readiness teams was assembled at each location consisting of leaders from various business functions. By including these teams in training, development, and testing, we helped develop regional subject matter experts (SMEs) familiar with their own demographical culture and characteristics
  • In addition, attune helped create an interface to 3rd party systems for warehouse management, retail and eCommerce, along with a aweb-based, mobile-tablet enabled CRM and B2B e-commerce platform for wholesale customers to place order
  • The decision was made to refrain from customizing the new system and instead focus on changing the customer's' processes to be in line with the system. As a result, the scale of the project broadened considerably
  • As the primary consulting team for data migration, functional and PMO leadership that adhered to SAP best practices, we empowered the company with a single platform across the enterprise that is scalable to accommodate growth, enabling data analysis, modeling and reporting with 24/7 support servies.

Customer Insight

Dennis Sheldon, SVP of Global Distribution at Crocs Inc, explains how the company has improved inventory turns and fill rates by implementing SAP Apparel and Footwear Solution with attune's expertise in SAP solutions.

Business Benefits/Goals:

  • Automation of purchasing, delivery tracking, inventory segmentation and charge-backs
  • Greater global visibility across all departments, regions and other demographics
  • Ability to effectively manage the large amounts of data associated with increasing design variations
  • Streamlined processes that would automate basic operational functionalities
  • Significantly reduced non-production SG&A costs, reduced days of sales outstanding and improved fill rates
  • ‘One version of the truth’ that no longer requires time questioning data

United States


Over $ 2B

Line of Business


SAP Solutions

SAP Apparel and Footwear Solution 

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