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An attune Case Study

Crocs Reaches Greater Heights
- Across The Globe

About Crocs:

Crocs, Inc is a world leader in innovative casual footwear for men, women and children. The company strives to embrace the uniqueness in everyone with their colorful footwear that embraces the concept of simple style, modern comfort and value.

Crocs' original product were The Classic Clogs which was unique in its appearance and took the world by storm. Now, the company offers several distinct shoe collections with more than 300 four-season footwear styles. Since its inception in 2002, Crocs has sold more than 300 million pairs of shoes in more than 90 countries around the world. 


United States


Over $ 2B


Line of Business


SAP Solutions

SAP Apparel and Footwear Solution 

Business Challenges:

Following the record growth of the company across multiple regions, Crocs realized that their current legacy systems couldn’t keep up to support its future growth. Some of the challenges faced by the business:

Influx of Transactions

Multiple versions of legacy systems that slowed down business transaction rates

Lack of Scalability

Multitude of customized systems that could not sustain the company’s success across multiple regions

Time Consumption

Basic functions taking significant resources, time, and toll on the company

Strategy and Solution:

To support its growth trajectory, Crocs teamed up with attune to implement SAP Apparel and Footwear Solution (SAP AFS) to capture data and turn it into something meaningful – while integrating it with several disparate systems. In addition, attune assisted with developing the global blueprint and roll-out plan. Some of the main objectives were:

Consistent Data

Ability to drive better multi-channel decision-making by getting to a place where data was consistent across all platforms

Integrated Systems

Streamline reporting by reducing redundancies caused by multiple system processes

Project Management

Manage data conversion, development and program management of the overall global project

Improved Efficiency

Free up resources for more value adding tasks and optimize processes to save time and costs

Customer Insight

Dennis Sheldon, SVP of Global Distribution at Crocs Inc, explains how the company has improved inventory turns and fill rates by implementing SAP Apparel and Footwear Solution with attune's expertise in SAP solutions. 


With attune’s guidance, the implementation paved the way for greater global visibility into the business at an enterprise level, across all geographical spans and helped streamline cumbersome processes to save time and unnecessary costs.
The global rollout was carried out successfully – across 32 countries, in 15 languages, 23 currencies and with 1,400 users. There was no downtime, and all locations reported a smooth implementation across all other geographies to pave the way for greater global visibility into the business at an enterprise level.
To support adoption practices for the program, business readiness teams was assembled at each location consisting of leaders from various business functions. By including these teams in training, development, and testing, we helped develop regional subject matter experts (SMEs) familiar with their own demographical culture and characteristics.

In addition, attune helped create an interface to 3rd party systems for warehouse management, retail and eCommerce, along with a aweb-based, mobile-tablet enabled CRM and B2B e-commerce platform for wholesale customers to place order.
The decision was made to refrain from customizing the new system and instead focus on changing the customer's' processes to be in line with the system. As a result, the scale of the project broadened considerably.

As the primary consulting team for data migration, functional and PMO leadership that adhered to SAP best practices, we empowered the company with a single platform across the enterprise that is scalable to accommodate growth, enabling data analysis, modeling and reporting with 24/7 support servies.


Partnering with attune was absolutely the right decision. They’ve demonstrated their ability to help us out in all corners of the implementation on a global basis. We enjoy a great relationship with them and I certainly have great respect for their abilities.
Stephen Katsirubas
Chief Information Officer, Crocs

The Result

market (1)


Automation of purchasing, delivery tracking, inventory segmentation and charge-backs



Greater global visibility across all departments, regions and other demographics

analytics (1)-1

Data Management

Ability to effectively manage the large amounts of data associated with increasing design variations


Improved Efficiency

Streamlined processes that would automate basic operational functionalities

reduce (1)

Reduction in Costs

Significantly reduced non-production SG&A costs, reduced days of sales outstanding and improved fill rates

checked (1)

Data Transparency

‘One version of the truth’ that no longer requires time questioning data
SAP Apparel and Footwear Solution
The SAP Apparel and Footwear Solution (AFS) forms the operational backbone of major fashion companies. Schedule your demo to find out how you can get on board with the solution.
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