How Brooks Brothers is Building its
Omnichannel World of Fashion Leveraging SAP CAR

Global fashion brand Brooks Brothers partnered with attune to implement SAP Customer Activity Repository (SAP CAR), coupled with SAP CRM to transform the way the 197-year old retailer interacts with its customers and help deliver a consistent brand experience across multiple channels.

Download the case study to find out how Brooks Brothers is leveraging the new capabilities provided by SAP Customer Activity Repository to re-invent its customer service and store operations.

In this case study, you'll learn how SAP CAR helps:

  • Build personalized brand experiences, pricing opportunities and promotions

  • Provide inventory intelligence across multiple channels and locations

  • Deliver accurate demand forecasting to better anticipate future demand