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Bauer White-1

Integrating Multiple New Brand Acquisitions onto a Common Platform

About Bauer 

Bauer Performance Sports is a leading developer and manufacturer of ice hockey, roller hockey, lacrosse, baseball and softball sports equipment and related apparel. The brand remains the most recognized and strongest brand in the ice hockey equipment industry, and holds the top market share position in both ice and roller hockey.

The Challenge:

Bauer had series of recent acquisitions including Maverik Lacrosse, Easton Bell Sports and Cascade Helmets. The challenge was to bring all entities to a common SAP platform and gain control over key processes – from production planning and inventory management to sales distribution and financial controls.

  • Bringing newly acquired businesses to a common platform
  • Ad-hoc customizations done to existing platforms
  • Harmonizing processes across multiple entities

Solution Highlights:

The Bauer team with the help of attune's accelerated approach, implemented SAP across the newly acquired businesses and harmonized processes to bring better visibility and standardization. 
  • Integration of new acquisitions to a common platform (SAP AFS 6.5)
  • Streamline reporting and harmonization of processes
  • Enhancement of the material resource planning system
  • Augmented the existing IT team with attune Managed Services to support post-go-live

Business Benefits/Goals:

  • Integration of newly acquired brands to one common platform
  • A stable backend system to support future business growth
  • Adding efficiency and scalability to support increasing volumes
  • Efficiency improvements across the supply chain
  • Quick turnarounds to support the growth of sales



Over $ 300M

Line of Business

Sports Apparel and Equipment

SAP Solutions

SAP Apparel and Footwear Solution 

Bauer Hockey
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