The comfort-shoe company, The Rockport Group, is rolling out SAP Fashion Management and a suite of SAP solutions to bring IT into the modern era — and capture the modern Millennial shopper.
The newly created entity required a business transformation to harmonize and modernize its business processes across multiple channels. With support from attune, Rockport Group rolled out SAP Fashion Management to manage its wholesale, retail functionality as well as SAP Hybris for B2B ecommerce operations. Included in the case study is Vendor Viewpoint – Interview with Brian Minnix, SVP and General Manager – Americas, attune Consulting.
We are delighted to announce that The Rockport Group, following our nomination, was presented with the Live Insight Award at the SAP Retail Forum 2016. This award is a recognition of this truly transformative initiative by The Rockport Group.
The Rockport Group was formed in 2015 as a result of an alliance between Rockport and Drydock. The newly formed entity took on the challenge of implementing a single-stack technology platform – SAP Fashion Management together with SAP Hybris - to power the growth of the brand in a vertically integrated environment.
Rockport adopted two key strategies to ensure the success of this project:
Get immediate inventory visibility across all channels including wholesale, retail, and e-commerce for unprecedented insight into merchandise globally, at any given time. Leverage this insight for inventory planning across all channels, and make sure customers get their favourite items, wherever and whenever they want it.
By combining order management with commerce, bridge sales and service to offer the best possible customer experience - empowering customers to view and manage their interaction with your brand all the way down the order line.
Leverage one platform to plan and execute omni-channel strategies such as order orchestration, order allocation and returns management to deliver products on time - how, when, and where customers want them. Use both retail stores and DCs as fulfillment centers, enabling customers to purchase products online, and pick up or return to any store easily.
Get a single view of customers, products and orders across all channels by consolidating customer, inventory and other business data and keep up with the pace of change and digital disruption by offering better options and convenience to your customers.
Consolidate customer data to provide contextual, personalized, and consistent experience across channels based on customer preferences, interactions, predictive analytics, and business rules - from a single business tool. React and respond immediately to trends, such as what’s selling right now, to optimize your omni-channel strategy - regardless of channel or touchpoint.
SAP Fashion Management runs on SAP HANA technology with in-memory processing capabilities, which allows applications to run analytics directly on transactional data to respond in real time. Combined with SAP Hybris, the integrated solution will help drive conversions and engage visitors with personalized messages, search results, promotions, recommendations, product reviews and more to deliver relevant and timely offers that shape the customer journey, from discovery to advocacy.